Our newly formed Analytics Insights and Modelling (AIM) team has just completed their inaugural AIM Showcase on the back of a recent hack event (It’s not just Technology teams that do hacks at Sportsbet!) The hack event, which was run over 2 days, had the goal of creating unique content for Sportsbet customers that would bring excitement to life for them by using the huge amount of internal data that our analysts have access to every day.
AIM is a large and diverse team that serves the requirements of the rest of the business on a daily basis so this was a great opportunity for the team to work on their own ideas while demonstrating some of the Sportsbet values.
Day 1 was an opportunity to Collaborate with some experts from across the business and from within our internal teams to help brainstorm and develop ideas. All teams competed in an ice breaker to start the day to determine who got first choice of the seven available topics from Horse Racing and Sports to how we display our results. The day was all about Agility as each team continually refined their ideas with the help of the leadership team and our in-house subject matter experts (SMEs).
Day 2 was all about the final product as the team demonstrated their Relentless Will to Win by creating everything from mockups, video content and prototypes of their ideas. While the format was set up as a competition there were still many examples of where teams worked together and showed Low Ego to share their expertise on certain topics or where key skills were needed.
The Hack concluded over a few beers and each team presented their ideas to the overall group using a short sharp three minute pitch. All seven teams delivered some sensational ideas which we feel have genuine potential to be put into production and delivered to improve our core customer experiences!
Given the overall success of the winning ideas, the presentations were extended and products refined, before being delivered to the CEO and members of the Sportsbet Leadership Team and finally to the rest of Sportsbet at the inaugural AIM Showcase. Moving forward we look forward to making the AIM showcase a regular open event where the team can share their work with all Sportsbettors with a view to refining these ideas so that they may ultimately end up in the hands of our customers!
Watch this space for more from this team!